Your Allies
A creative collective
Future Allies combines the talents of future-focused do-gooders whose aim is to support the mission of other do-gooders. :)
Thinkers, Tinkerers, & Dreamers
Future Allies is...
Krishna Fitzpatrick
Creative Direction / UX Design
Krishna Fitzpatrick (she/her), a Hudson Valley–based creative director and digital designer.
Krishna has spent her career supporting digital, UX, and product campaigns for global brands in the health & wellness, hospitality, design, and fashion spaces.
Her work is motivated by smart user experiences, and articulate visual communication. Krishna prioritizes makers, founder-led initiatives and do-gooders. Future Allies is here to support small entities with big marketing and design expertise.
Willa Köerner
COPYWRITING / EDITORIAL + DIGITAL STRATEGY
Willa Köerner is a digital strategist, editor, and copywriter working with orgs across culture, ecology, and technology to develop strategic, engaging websites and editorial. Her clients and collaborators have included New York Times R&D, Pollinator, Adobe Design, NEW INC, Pioneer Works, The Understory, Kickstarter, The Creative Independent, and SFMOMA.
As an ongoing passion project, Willa runs The Strange Foundation, a DIY residency project hosting environmentally focused practitioners. An avid gardener and naturalist, she also writes Dark Properties, a publication of interviews and essays centering personal and planetary ecologies, and stewards the mini flower farm Moon Rock Flowers.
Daniel Morgan
TECH LEAD / WEB WIZARD
Daniel works to develop and sustain thoughtful web-adjacent technologies and volunteers for various non-profits—including the leadership program Global Glimpse. He is currently the Education Lead for Tumult Inc, a small company that makes the interactive HTML5 animation app Hype.
ABOUT
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We live to make things
Future Allies is the brain-child of Krishna Fitzpatrick (she/her), a Hudson Valley–based creative director and digital designer.
Krishna has spent her career supporting digital, UX, and product campaigns for global brands in the health & wellness, hospitality, design, and fashion spaces.
Her work is motivated by smart user experiences, and articulate visual communication. Krishna prioritizes makers, founder-led initiatives and do-gooders. Future Allies is here to support small entities with big marketing and design expertise.
EXPERIENCE
Future Allies
(founder & Creative Director)
Hudson Valley, NY
2025-present
Organic Agency
(Associate Creative Director)
New York, NY
2020-2022
Independent Creative Director
Clinique; Victoria's Secret; Maven Clinic; One Kings Lane; Museum of Art & Design; 1-800-Flowers Inc.
New York, NY
2013-2020
NeonBeige Design
(co-founder)
Brooklyn, NY
2007-2012
EXPERIENCE
Boutique Design Studio (founder)
Creative Agency (ACD)
In-House Creative (Brand & UX)
Creative Direction
Brand Strategy
User Experience Design
Design Systems
Performance Marketing
Print Design
Content Creation
SEO
Figma Enterprise
Canva Templates
Adobe Creative Suite
Wix Studio
User Testing
Analytics
Front-end Development
PAST COLLABORATORS